Let’s get this down to a basic equation and simplify. How many times have you presented your new amazing work that has endless hours of thinking, changing rethinking and finalizing it? Most of the time it’s close friends or family who will then reply with things like “awesome” or “amazing” and “your a genius” to your text or email. You have sent them the work to receive feedback if its good enough to fit into your plan or collection.
Are you sure you got what you wanted? Let’s stop it right here and analyze what happened. You receive a compliment and you enjoy it from the second you read it. Maybe a bit more but mostly its positive words that get your blood running and feeling like you are the champ. You take it in, go ahead and keep investing time money and burn other opportunities. What happened here can have three sides to it. I will try to explain.
Your friends or close family want you to succeed and see your request for feedback as an opportunity to let you know how much they believe in you and will certainly in 100 out of 100 cases feedback you something positive.
Your colleagues are your competition. Eventually, they will answer short and positive if they like it or they will answer short and positive if they don’t like it to let you fail and gain an advantage for you. Either ways you are not getting this important step done properly and wasted time. I honestly don’t think anyone would ever tell you that your work looks bad. No one usually takes the effort of spending some time thinking about what they look at and try to catch something that is off or help you make it better. The latter is what “Feedback” is for.
The latter is what makes good products. The latter is what could save you from a total fail, you would run into without being able to blame no one but yourself. Your feedbackers had only good intentions because they weren’t made aware of needing to really take a deep look.
My word is to go out and get as much critique as possible. Ask deeper if someone says “great” or “awesome”. Ask them if they understand the work and what they understand from what they look at. Try to use the “fresh point of view” as often as possible. You have looked at your project countless hours and days, the possibility of properly evaluating it yourself is very low. The surprise factor of seeing it the first time faded a long time ago.
Don’t fear critique, if you get bad one handle it and absorb your mistakes. Feedback and critique do not exist to make you feel amazing. That is your final show, your presentation and when you knocked out all the issues which you would have missed without critique.